MarktSynch Inc.’s PRIVACY POLICY

Last Updated: September 30, 2025

 

1. Introduction

At MarktSynch Inc. ("we," "us," or "our"), located at PO Box 14535, Orleans RPO Saint Joseph, K1C 0A2, Ontario, Canada, we respect your privacy and are committed to protecting the personal information that you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our social media platform services. This policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.

By accessing or using our platform, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

We operate a social media platform that interconnects entrepreneurs, startups, and businesses in the food service, food production, beverages, hospitality, and economic/financial media sectors. Our platform enables users to promote their businesses through video content, access marketplace features, participate in economic discussions, and connect with their target audiences.

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2. Information We Collect

2.1 Personal Information

We collect several categories of personal information to provide and improve our platform services.

Identity and Contact Information: We collect your first and last name, personal and business email addresses, personal and business phone numbers, and business address including street, province or state, and postal code.

Business Information: We collect your business name and public information, business menu and logo, social media profile links that you voluntarily provide, delivery service links, and business category and description.

Content Information: We collect videos, photos, and other content you upload to our platform, posts, comments, and messages you create, and event listings and promotional materials you submit.

Technical Information: We automatically collect web analytics data including usage patterns and page views, approximate location data at the city level through your browser, browser type and device information through our hosting platform, and links to external social media profiles that you provide.

2.2 Information We Do NOT Collect

We do not collect or request personal home addresses, payment or financial information such as credit cards or bank details, your customers' or employees' personal information, detailed device-specific information, customer reviews or ratings, or precise location data such as GPS coordinates.

 

 

2.3 Collection Methods

We collect information through various direct and automated methods to ensure platform functionality and user experience.

Direct Interactions: We collect information when you complete account registration and profile creation, submit business listing information, use contact forms and customer service communications, subscribe to newsletters and marketing communications, and post events and upload content to our platform.

Automated Technologies: Our platform automatically collects information through cookies and similar tracking technologies via our Wix hosting platform, web analytics tools that help us understand platform usage patterns, and browser-based location services that identify your city for relevant content delivery.

Third Parties: We store links to external social media profiles that you voluntarily provide, though we do not access the content of these accounts, and we may verify publicly available business information to ensure listing accuracy.

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2.4 Cookies and Tracking Technologies

Our platform uses cookies and similar tracking technologies through our Wix hosting platform to enhance your experience and maintain platform functionality. These technologies enable essential platform features that allow you to use our services effectively, provide web analytics and usage statistics that help us improve our platform, remember your preferences and login status so you don't need to re-enter information, and support security measures that protect your account and data.

You can manage cookie preferences through your browser settings at any time. However, disabling essential cookies may affect platform functionality and prevent you from accessing certain features.

3. Legal Basis for Processing

We process your personal information based on several legal bases recognized under Canadian and international privacy law.

We obtain your explicit consent for marketing communications about platform updates and business opportunities, non-essential cookies and tracking technologies that enhance but are not required for platform operation, and promotional content featuring your business in our marketing materials.

We may process data based on our legitimate interests for platform security and fraud prevention that protects all users, content moderation and community safety that maintains platform standards, and technical improvements and analytics that enhance user experience.

We also process information when necessary for contract performance to provide our platform services and fulfill our service agreement with you.

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4. How We Use Your Information

4.1 Providing Our Services

We use your information to create and manage user accounts that give you access to platform features, enable content sharing and social networking features that connect you with other users, process business listings and promotional content that showcases your business, facilitate marketplace event connections between organizations and audiences, provide customer support and technical assistance when you need help, and maintain platform security while preventing abuse and fraudulent activities.

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4.2 Improving Our Services

We analyze platform usage data to enhance user experience and identify areas for improvement, develop new features and functionality based on user needs and industry trends, conduct research on industry trends and user behavior to better serve our community, and troubleshoot technical issues while performing system maintenance to ensure reliable service.

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4.3 Marketing and Communications

We use your information to send newsletters about platform updates and new features, share economic news and market analysis relevant to your industry, promote events and business opportunities that may interest you, and provide personalized content recommendations based on your business category and interests.

You may unsubscribe from marketing communications at any time using the unsubscribe link included in all marketing emails or by contacting us directly at info@marktsynch.com.

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5. Content Moderation and User Rights

5.1 Content Ownership

Users retain full copyright ownership of all videos, photos, descriptions, and other original content they upload to our platform. This means you maintain complete control over your intellectual property while granting us a limited license to display and distribute your content as necessary for platform operations.

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5.2 Our Moderation Process

Our automated screening system uses Java and Velo scripts to analyze all content for prohibited material before it appears on our platform. New content is temporarily taken offline during this verification process to ensure compliance with our community guidelines. The system automatically detects prohibited keywords and policy violations using predefined criteria.

When content requires additional review, our trained human moderators carefully evaluate questionable material and enforce our community guidelines through fair and consistent application of platform policies.

Our enforcement actions follow a progressive system where first-time violations may result in a private warning message explaining the specific policy violation, second violations lead to account suspension and content removal, and all violations are documented to ensure transparency and support potential appeals.

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6. Information Sharing and Disclosure

6.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our platform and delivering services to you. The Wix Platform provides web hosting, data storage, and technical infrastructure that powers our platform. Analytics providers help us understand usage statistics and generate platform improvement insights. Communication services handle email delivery and customer support tools that enable us to respond to your inquiries.

All service providers are contractually bound to protect your information and use it only as directed by us in accordance with this Privacy Policy and applicable privacy laws.

 

6.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any ownership changes affecting your personal information and provide you with choices regarding the continued use of your data under the new ownership.

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6.3 Legal Requirements

We may disclose your information when required by court orders or legal proceedings that mandate production of user information, government requests or regulatory compliance obligations under Canadian or international law, or law enforcement investigations where disclosure is legally required or necessary to prevent harm.

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6.4 Protection of Rights and Safety

We may disclose information to protect our platform's security and integrity against attacks or abuse, protect users' safety and well-being from threats or harmful activities, or defend our legal rights and property in disputes or legal proceedings.

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7. International Data Transfers

Your personal information may be transferred to and processed in countries other than your residence, including the United States through our Wix hosting platform. By using our services, you consent to the transfer of your personal information to these jurisdictions, which may have different data protection rules than your country. We ensure that appropriate safeguards are in place for these transfers as required by PIPEDA and other applicable privacy laws.

For users located in the European Union, we ensure appropriate safeguards for international transfers under GDPR Article 46 through standard contractual clauses with service providers that require them to protect your data, adequacy decisions where applicable that recognize equivalent data protection standards, and additional security measures for cross-border transfers that exceed minimum legal requirements.

We currently serve users in Canada with planned expansion to Latin America, and we will implement appropriate data protection measures as we expand into new jurisdictions.

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8. Data Security

We implement comprehensive security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Our technical safeguards include encryption of data during transmission and storage using industry-standard protocols, secure hosting infrastructure through the Wix platform with enterprise-grade security features, regular security assessments and updates to address emerging threats and vulnerabilities, and access controls and authentication protocols that limit who can view and modify sensitive information.

Our organizational safeguards include employee non-disclosure agreements that legally bind staff to protect user privacy, limited access to personal information based on job responsibilities and need-to-know principles, regular staff training on privacy practices and security procedures, and incident response procedures that enable rapid reaction to potential security breaches.

No system is one hundred percent secure, and while we implement industry-standard protections, we cannot guarantee absolute security of information transmitted over the Internet. By using our platform, you acknowledge this inherent security risk.

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9. Data Breach Response

Our detection and assessment procedures include continuous monitoring for unauthorized access through automated security systems, immediate containment of security incidents to prevent further data exposure, and comprehensive risk assessment and impact evaluation to determine the severity and scope of any breach.

We comply with strict notification requirements under applicable privacy laws. Under Canadian PIPEDA, we provide notification as soon as feasible after discovering a breach that poses a real risk of significant harm. Under the EU GDPR, we notify supervisory authorities within 72 hours of becoming aware of a qualifying breach. We provide prompt notification to affected users including detailed information about the breach, potential impacts on their personal information, and protective measures they should take to safeguard themselves.

Our remediation process includes implementing technical fixes and security enhancements to address the vulnerability that caused the breach, deploying additional monitoring and prevention measures to detect similar threats, and maintaining full documentation for regulatory compliance and continuous improvement of our security practices.

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10. Data Retention

Personal information is retained only as long as necessary for the fulfillment of the identified purposes and for a minimum of one year after account closure or service termination, unless a longer retention period is required by law.

We maintain specific retention periods for different types of information. Account information including registration details and profile data is retained for the duration of your active account plus one year after closure. Content and posts remain accessible until you delete them or close your account, after which they are retained for one additional year before permanent deletion. Marketing preferences are retained until you withdraw your consent through unsubscribe mechanisms. Security logs are retained as required by applicable laws to support investigations and legal compliance.

Data is automatically removed from Wix systems after retention periods expire, ensuring that outdated personal information does not remain in our systems indefinitely.

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11. Your Privacy Rights

11.1 Universal Rights

You have the right to request access to copies of personal information we hold about you, including details about how we use and share that information. You may request correction of inaccurate or incomplete information to ensure our records reflect current and truthful data. You can request deletion or removal of your personal information when it is no longer necessary for the purposes for which it was collected. You have the right to receive your data in a structured, commonly used, and machine-readable format to facilitate portability to other services.

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11.2 GDPR Rights (EU Users)

Users located in the European Union have additional rights under the GDPR. You may request restriction to limit how we process your information in certain circumstances. You can object to processing based on legitimate interests when you have grounds relating to your particular situation. You have the right to withdraw consent for specific processing activities at any time without affecting the lawfulness of processing based on consent before its withdrawal.

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11.3 Exercising Your Rights

To exercise any of these privacy rights, contact us by email at info@marktsynch.com with a clear description of your request and the specific rights you wish to exercise. We will respond to your request within 30 days or as otherwise required by applicable law, and we commit to addressing your privacy concerns promptly and professionally.

We may request identity verification to protect your privacy and ensure we are releasing information only to authorized individuals. This verification process helps prevent unauthorized access to your personal information.

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12. Age Restrictions

Our platform is intended for users who have reached the age of majority in their jurisdiction. In Canada, we do not knowingly collect information from individuals under the age of majority in their province or territory of residence, which is 18 or 19 years old depending on the province or territory. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can take appropriate action to remove that information from our systems.

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13. Compliance with Privacy Regulations

13.1 Canadian Privacy Law

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), which establishes rules for how private sector organizations collect, use, and disclose personal information in the course of commercial activities. We also comply with provincial privacy legislation where applicable in provinces that have enacted substantially similar privacy laws. Our practices meet industry-specific privacy requirements applicable to our business sectors.

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13.2 GDPR Compliance (EU Users)

We adhere to all GDPR requirements including maintaining a lawful basis for all processing activities, honoring data subject rights promptly and completely, implementing privacy by design principles that build data protection into our systems from the ground up, and conducting data protection impact assessments where required for high-risk processing activities.

13.3 International Compliance

For users in other jurisdictions beyond Canada and the European Union, we implement privacy protections that meet or exceed local requirements to ensure all users receive appropriate privacy safeguards regardless of their location.

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14. Third-Party Links and Services

Our platform may contain links to external websites and social media platforms that we do not own or control. This Privacy Policy applies only to our services, and we are not responsible for the privacy practices of linked sites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any external websites or services you visit through links on our platform.

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15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, new legal or regulatory requirements that affect how we handle personal information, or platform improvements and new features that require additional data processing activities.

Material changes will be communicated through multiple channels including a prominent website notice displayed on our platform homepage, email notification to all registered users with details about the changes, and an updated effective date on this policy document clearly indicating when the latest version became active.

We encourage regular review of this Privacy Policy to stay informed about our privacy practices and any changes that may affect how we handle your personal information.

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16. Contact Information

MarktSynch Inc.

Business Address: PO Box 14535, Orleans RPO Saint Joseph, K1C 0A2, Ontario, Canada

Email: info@marktsynch.com

For privacy-specific inquiries or to exercise your privacy rights, please contact our Privacy Officer using the information above. We are committed to addressing your privacy concerns promptly and professionally within the timeframes required by applicable privacy laws.

If we are unable to resolve your privacy concern to your satisfaction, you have the right to contact the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner's office to file a formal complaint.

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17. Acceptance and Acknowledgment

By using our platform, you acknowledge that you have read and understood this Privacy Policy and our data processing practices. We will notify you of material changes to this policy through the methods described above and, where required by law, seek your consent for significant changes to how we handle your personal information. Your continued use of our services after such notifications constitutes acceptance of the updated policy.

 

This Privacy Policy is effective as of September 30, 2025, and applies to all personal information collected by MarktSynch Inc.